I am Chris, the founder of LACEit. I spent many years working as a corporate executive and spent most of my life in business suits.
But as a child, I grew up near the beach – I LOVE the beach!
It was during a shopping trip to St. Tropez that my girlfriend Danny convinced me to try a pair of shorts in a little boutique. I was not really a shorts person … not anymore at least, but I let her convince me that I can still wear shorts.
Even though the quality was not great and the design suboptimal, I felt happy and free wearing my new shorts – it reminded me of endless summers on the beach.
It would be great I thought, to be able to buy designer shorts, which are good quality and durable, that can be worn to the beach or in the city. I started to do some research and found out very quickly that what I was looking for, did not exist.
I then asked my friend Danny, who is always up with the latest trends in fashion, to help me design a great pair of shorts from high quality Swiss lace. We did and we loved the result.
During my travels, my shorts were always in my suitcase and I was amazed at how many compliments I received, and much more importantly, how often I was asked by women where they can buy these shorts.
It was therefore on a vacation, that the idea of LACEit was born.